@book { FranchisesystemeimZeichenderGlobalisierungChancenundRisiken, title = "Franchisesysteme im Zeichen der Globalisierung: Chancen und Risiken", author = "Helmut {Grass}", year = "2011", publisher = "BACHELOR + MASTER PUBLISHING", address = "Hamburg, Deutschland", url = "https://m.bachelor-master-publishing.de/document/296418" }