@book { DieWirkungsebenenvonProductPlacementEineempirischeUntersuchungdesKinofilmsSexandtheCity2,
    title = "Die Wirkungsebenen von Product Placement: Eine empirische Untersuchung des Kinofilms „Sex and the City 2“",
    author = "Carolin {Vix}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296654"
}