@book { LifestyleTrendsalsErfolgsfaktorendesEventMarketings,
    title = "Lifestyle & Trends als Erfolgsfaktoren des Event-Marketings",
    author = "Jan {Bast}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297389"
}