@book { PreisstrategieninderAutomobilzulieferindustrie, title = "Preisstrategien in der Automobilzulieferindustrie", author = "Marko {Funke}", year = "2015", publisher = "BACHELOR + MASTER PUBLISHING", address = "Hamburg, Deutschland", url = "https://m.bachelor-master-publishing.de/document/297636" }