@book { MarkenundMarketingGrundlagenStrategieEntwicklungen,
    title = "Marken und Marketing: Grundlagen, Strategie, Entwicklungen",
    author = "Cornelia {Schmied}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297782"
}