@book { AnsprachevonEmotionenundGefhlenimNeuromarketing,
    title = "Ansprache von Emotionen und Gefühlen im Neuromarketing",
    author = "Christoph {Elsser}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/298041"
}