@book { CauserelatedMarketingDieBestimmungerfolgskritischerFaktoren,
    title = "Cause related Marketing: Die Bestimmung erfolgskritischer Faktoren",
    author = "Jaqueline {Radloff}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/309026"
}