@book { SocialMediaimPersonalmarketingEinsatzmglichkeitenvonSocialMediaInstrumenten,
    title = "Social Media im Personalmarketing: Einsatzmöglichkeiten von Social Media Instrumenten",
    author = "Nicole {Rödenbeck}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/309102"
}