@book { FranchisesystemeimZeichenderGlobalisierungChancenundRisiken,
    title = "Franchisesysteme im Zeichen der Globalisierung: Chancen und Risiken",
    author = "Helmut {Grass}",
    year = "2011",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296418"
}