@book { EmotioneninderWerbungReviewempirischerkulturvergleichenderStudien,
    title = "Emotionen in der Werbung: Review empirischer kulturvergleichender Studien",
    author = "Denis {Zeh}",
    year = "2011",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296431"
}