@book { ExterneKommunikationimUnternehmendurchSocialMediaMarketingNetworkingRecruitingundMarktforschung,
    title = "Externe Kommunikation im Unternehmen durch Social Media: Marketing, Networking, Recruiting und Marktforschung",
    author = "Hanna-Mirjam {Thiem}",
    year = "2013",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296581"
}