@book { MarktforschungNeuromarketingzurErklrungdesMarkenwahlverhaltens,
    title = "Marktforschung - Neuromarketing zur Erklärung des Markenwahlverhaltens",
    author = "Nadine {Barth}",
    year = "2013",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296611"
}