@book { KrankenhausmarketingDasInternetalsKommunikationsinstrumentfrKrankenhuser,
    title = "Krankenhausmarketing: Das Internet als Kommunikationsinstrument für Krankenhäuser",
    author = "Katharina {Kemmether}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296688"
}