@book { DasErfolgsgeheimnisdesAppleAppStoresEinediffusionstheoretischeAnalyse,
    title = "Das Erfolgsgeheimnis des Apple App Stores: Eine diffusionstheoretische Analyse",
    author = "Lydia {Schmidt}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/296878"
}