@book { CrowdfundingNeueMglichkeitendesSpendenmarketing,
    title = "Crowdfunding - Neue Möglichkeiten des Spendenmarketing",
    author = "Alexander {Scholl}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297014"
}