@book { Hochglanzimage20CSRHighQualityEntertainmentundAbbauvonInformationsasymmetrienSchlsselfaktorenzumAufbauderCorporateReputationimSocialMediaMarketing,
    title = "Hochglanzimage 2.0 -CSR, High Quality Entertainment und Abbau von Informationsasymmetrien: Schlüsselfaktoren zum Aufbau der Corporate Reputation im Social Media Marketing",
    author = "Sebastian {Gruß}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297252"
}