@book { DieVerwendungvonMarkeninvergleichenderWerbung, title = "Die Verwendung von Marken in vergleichender Werbung", author = "Nadja Maria {Brachwitz}", year = "2015", publisher = "BACHELOR + MASTER PUBLISHING", address = "Hamburg, Germany", url = "https://m.bachelor-master-publishing.de/document/297295" }