@book { DieVerwendungvonMarkeninvergleichenderWerbung,
    title = "Die Verwendung von Marken in vergleichender Werbung",
    author = "Nadja Maria {Brachwitz}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297295"
}