@book { SocialMediaMarketingBedarfHerausforderungenundMarktpotentialfrBeratungsdienstleistungen,
    title = "Social Media Marketing: Bedarf, Herausforderungen und Marktpotential für Beratungsdienstleistungen",
    author = "Michael {Gauch}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297364"
}