@book { GrenzwissenschaftenNeuromarketinginBezugaufdieAIDAFormel,
    title = "Grenzwissenschaften: Neuromarketing in Bezug auf die AIDA Formel",
    author = "Peter {Busch}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297466"
}