@book { GeschicktplatziertProductPlacementalsWerbeform,
    title = "Geschickt platziert: Product Placement als Werbeform",
    author = "Danielle {Sprengnagel}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297526"
}