@book { GestaltungsmittelanalysevonMcDonaldsPsychologischeImplikationeinesMarkenrelaunches,
    title = "Gestaltungsmittelanalyse von McDonald’s: Psychologische Implikation eines Markenrelaunches",
    author = "Sascha {Gnoss}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297541"
}