@book { HazardRatenModelleundihrAnwendungspotenzialbeiderBerechnungdesCustomerLifetimeValue,
    title = "Hazard-Raten-Modelle und ihr Anwendungspotenzial bei der Berechnung des Customer Lifetime Value",
    author = "Marlene {Bleicher}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297633"
}