@book { WettbewerbsstrategienCoreCompetencesvonHamelPrahalad,
    title = "Wettbewerbsstrategien: Core Competences von Hamel, Prahalad",
    author = "Alexander {Herbst}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297669"
}