@book { DieKulturmarkeFNACimfranzsischenBuchhandel,
    title = "Die Kulturmarke FNAC im französischen Buchhandel",
    author = "Kirstin {Gouverneur}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297851"
}