@book { GrundlagendesCorporateBrandingDieFhrungeinerUnternehmensmarke,
    title = "Grundlagen des Corporate Branding: Die Führung einer Unternehmensmarke",
    author = "Jens {Walther}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/297912"
}