@book { RisingStarAmbushMarketingWegezurerfolgreichenKommunikationsstrategie,
    title = "Rising Star Ambush Marketing: Wege zur erfolgreichen Kommunikationsstrategie",
    author = "Sören {Johannsen}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/298059"
}