@book { PersonalmarketingimWandelEinsatzmglichkeitenimWeb20,
    title = "Personalmarketing im Wandel: Einsatzmöglichkeiten im Web 2.0",
    author = "Franziska {Schmalz}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/308989"
}