@book { MethodenundGrenzenaktuellerVerbraucherpanelamPraxisbeispieldesGfKBehaviorScansinHaloch,
    title = "Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch",
    author = "Julia {Göthe}",
    year = "2015",
    publisher = "BACHELOR + MASTER PUBLISHING",
    address = "Hamburg, Deutschland",
    url = "https://m.bachelor-master-publishing.de/document/309023"
}