@book { CauserelatedMarketingDieBestimmungerfolgskritischerFaktoren, title = "Cause related Marketing: Die Bestimmung erfolgskritischer Faktoren", author = "Jaqueline {Radloff}", year = "2015", publisher = "BACHELOR + MASTER PUBLISHING", address = "Hamburg, Germany", url = "https://m.bachelor-master-publishing.de/document/309026" }