Der demografische Wandel und die Anforderungen an den Discounthandel: Eine Betrachtung der Firma Lidl
©2008
Diplomarbeit
54 Seiten
Zusammenfassung
Die Veränderung der Gesellschaft hat auch für den Einzelhandel Konsequenzen, eine Branche, die in den letzten Jahrzehnten von einer Dynamik und einem Wandel außerordentlicher Intensität erfasst wurde. Der Wandel der Gesellschaft und dessen Einflüsse auf das Konsumverhalten älterer Menschen stellen den Einzelhandel vor neue Herausforderungen. Die Discounter, die mit steigenden Marktanteilen den Lebensmitteleinzelhandel beherrschen, werden vor diesem Hintergrund neue Wettbewerbsstrategien entwickeln müssen, denn die Zeit, in der der Preis der einzige Wettbewerbsfaktor zu sein schien, ist vorbei. Die Zielsetzung dieser Arbeit ist es, auf die Frage, welche Anforderungen sich an den Discounthandel vor dem Hintergrund der demografischen Entwicklung stellen, eine Antwort zu finden.
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Details
- Seiten
- Erscheinungsform
- Erstausgabe
- Erscheinungsjahr
- 2008
- ISBN (eBook)
- 9783958209282
- ISBN (Paperback)
- 9783958204287
- Dateigröße
- 2.2 MB
- Sprache
- Deutsch
- Institution / Hochschule
- Duale Hochschule Baden-Württemberg, Stuttgart, Horb, früher Berufsakademie Stuttgart; Horb
- Erscheinungsdatum
- 2015 (Oktober)
- Note
- 2
- Schlagworte
- wandel anforderungen discounthandel eine betrachtung firma lidl
