Social Media im Personalmarketing: Einsatzmöglichkeiten von Social Media Instrumenten
©2011
Bachelorarbeit
62 Seiten
Zusammenfassung
Die vorliegende Arbeit beschäftigt sich mit der Bedeutung des Social Webs für das Personalmarketing. Das Ziel besteht darin herauszustellen, welche Herausforderungen das Personalmarketing zu überwinden hat, warum die klassischen Instrumente in diesem Zusammenhang an ihre Grenzen stoßen können und warum das Social Web dagegen als neuer Weg dienen kann. Hierzu werden die einzelnen Social Media Anwendungen darauf analysiert, auf welche Weise sie im Personalmarketing sinnvoll eingesetzt werden können und welche Stärken und Schwächen sich aus ihnen ergeben.
Leseprobe
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Details
- Seiten
- Erscheinungsform
- Erstausgabe
- Jahr
- 2011
- ISBN (eBook)
- 9783958209626
- ISBN (Paperback)
- 9783958204621
- Dateigröße
- 2.8 MB
- Sprache
- Deutsch
- Institution / Hochschule
- Fachhochschule Gießen-Friedberg; Standort Gießen
- Erscheinungsdatum
- 2015 (Oktober)
- Note
- 1,1
- Schlagworte
- social media personalmarketing einsatzmöglichkeiten instrumenten
